well as text-based logos, watermarks and even text in your videos thumbnail images. That could be free shipping for bofu or a downloadable ebook for tofu. Today, of course, ads appear throughout Facebook news feeds. So all the same rules about hooks are at play here, too.
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So its really only the introduction of step 4 into the mix that makes a Facebook ad a rather different beast. But if you want them to convert on the ad, it can help to go longer. The Essentials of Writing Facebook Ad Copy In a webinar hosted by Bounce Exchange, this is the visual hierarchy presented by a company that tested millions of impressions and spent hundreds of thousands of dollars: Image Main headline Main copy Secondary copy (top copy) Call to action. For best results, try to stick to 40 characters thats the sweet spot Contentlys identified. Let me start with the bad news: with Facebook, images matter more than copy.
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